Platinum Grupa

Platinum Grupa is a Zagreb-based accounting and business consulting firm that had long operated without a unified visual presence. Quotes, invoices and letters went out on different templates, with no shared logo, colours or typography, making the company hard to recognise and leaving an impression of inconsistency with clients who, from an accounting firm above all, expect order and precision. We needed to design an identity that would communicate that precision at first glance, before the client even read the document.

We started with a symbol: a geometric monogram shaped like an arrow rising up and to the left, a visual metaphor for progress, growth and financial stability. For the colour palette we chose navy blue and white — a combination that traditionally communicates trust and seriousness in the financial sector, without unnecessary decoration that would distract from the document's content. We then carried the identity through the entire set of business stationery: a letterhead with a clearly structured header and footer, an envelope with an embossed monogram, and employee business cards with a consistent layout for contact details, so every new document the company sends immediately feels part of the same, considered whole.

Platinum Grupa now has a consistent identity that follows every document, from the first quote to the signed contract, letting employees use the right template for every situation without thinking twice. Clients see a tidy, unified visual story on first contact instead of ad hoc correspondence, directly reinforcing the message the company wants to send — that it's a partner you can trust with your finances without worry. The consistent look of the documentation also makes internal organisation easier, since every new employee immediately knows which template to use for which type of letter, instead of improvising a format each time.