Majstorović Winery

Majstorović Winery from Kutjevo needed a complete visual identity and label design for its wine line that would tell the story of top quality and deep roots in the tradition of the Kutjevo wine region at first glance. The challenge was to create packaging that stands out strongly on the shelf, exudes elegance and successfully combines historical heritage with a contemporary wine expression.

The foundation of the visual identity is the pleter – the Old Croatian three-strand interlace found on stone monuments since the 9th century – which symbolises continuity, interconnection and heritage. Within that interlace ornament, the silhouette of a wine glass is harmoniously shaped, achieving a perfect blend of Croatian tradition and contemporary winemaking. Rendered in a refined gold on an elegant dark background, it carries a clear association with wine, the ripeness of the grape and the premium exclusivity of the product.

Majstorović Winery received a recognisable, luxurious and deeply symbolic visual identity. The bottle labels and accompanying materials radiate elegance and authenticity, giving a shopper in a store or a guest in a restaurant a clear impression of a top wine backed by respect for tradition and uncompromising quality.