Color Trgovina

Color trgovina from Požega regularly prepares seasonal catalogues — a spring fair, the traditional winter pig-slaughter season, heating season, Christmas offers — but until now each new edition was built almost from scratch, wasting time and causing small inconsistencies from one catalogue to the next. They needed a template that would speed up preparing each new edition while keeping the store's identity recognisable regardless of season.

We developed a flexible template with the brand's recognisable red-and-white ribbon staying constant across every edition, while the background and illustrations change with the season — spring flowers and butterflies for the spring fair, traditional motifs for the winter pig-slaughter season, snow and Christmas ornaments for the holiday offer. We highlighted prices and promotions through a consistent labelling system (e.g. 'Top price', discount percentages in yellow circles) that shoppers recognise regardless of whether the product is a tool, a fireplace, or Christmas decorations. The page structure — logo and header band at the top, priced products in a grid below, instalment purchase terms at the bottom — stayed identical in every edition, speeding up both preparation and reading of the catalogue.

Color trgovina now quickly prepares a new catalogue edition for every season and promotion using the same proven template, with a visual identity shoppers instantly recognise whether it's a summer garden-tool sale or a Christmas decoration offer. The template's consistency cuts preparation time for every new issue and ensures the store always looks equally well put-together, season after season. Regular customers find it easier to recognise the new catalogue the moment they see it, whether it arrives by post, hangs on the store's noticeboard, or is shared on social media.