Caffe Bar Vanilla

Caffe bar Vanilla needed a festive, seasonal menu that would grab guests' attention on social media and in the venue itself for a special winter food and drinks offer. A standard, text-only menu struggles to stand out in the flood of similar posts from hospitality venues in December, so something more visually memorable than the usual list of items and prices was needed.

We designed a warm, illustrated look with a friendly 'potato' mascot offering menu items in a festive setting, giving the menu a recognisable, playful character instead of a faceless list. We clearly divided the offer into categories — food, drinks, and a dedicated potato-based 'spuds' line — with festive motifs like snowflakes and Christmas ornaments matched to Vanilla's dark green brand colour. Prices and dish names stayed legible and prominent despite the rich illustration, so the design entertains without making it harder for a guest who wants to order quickly. We designed the two menu versions — one for food, one for the 'spuds' — as a single visual unit that naturally connects when used together in the venue.

The result is a recognisable, likeable menu that made it easy for guests to navigate the seasonal offer, and the potato mascot gave Caffe bar Vanilla a playful, memorable note that sets it apart from other venues' plain text menus. The format is easy to reuse for future seasonal promotions simply by changing the theme while keeping the same mascot character. Guests who saw the menu on social media recognise the venue when they arrive in person too, since the same character and colour palette repeat on the table, carrying the digital post directly into the in-venue experience.